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Business, Innovation, Learning, Small Business

Creativity and Innovation


I know we have all heard the terms “creativity,” and “Innovation,” before. But, what are the differences between the two? Often times the terms “creativity,” and “innovation,” are words used to demonstrate an idea or process. Although, creativity and innovation are sometimes used as the same meaning, they hold different values in innovative or “ingenious,” thought patterns and innovative implementation formula. One cannot be innovative without the basic building block of “creativity.” And one cannot be innovative without proper implementation of such creative ideology. Here the author will attempt out outline the fundamentals of both terms along with some examples of uses in the real world. At the end, the user should have a general understanding of the terms, usage of innovation and how these elements are used in business. Promoting innovation along with proper training and a sound staff, could lead businesses in key directions for long-term survivability.

The Merriam-Webster dictionary defines “creativity,” as the ability to create (Merriam-Webster, 2011). While it seems simple enough, the term used here does not necessarily define the process of innovation. As it pertains to the business, this definition would describe almost every business in every market. Any company can create a tangible or intangible good as long as there is market demand. The author here is suggesting that creativity, as it pertains to innovation, represents a more valuable good or service and idea manipulation. Creativity is the basic building block, which should be encouraged by every entity. Studies have shown that creativity is a individual trait that is not used equally and levels of such are exhibited differently by different individuals. While just about everyone has the ability to be creative, few actually are innovative enough to alter a particular process. A creative process within a business can be nurtured through training, employee empowerment and resource availability. Some even find creativity when faced with certain pressure, whether it is internal or external pressure. As stated above, creativity can change processes in business. And, creativity should be nurtured on any level of an organizational culture and supported through all firm chains.

By definition, innovation is seen as “the introduction of something new,” (Merriam-Webster, 2011). This includes a new way of doing something or a new idea and implementation process. In business and in the world market, innovation could change the way human beings interpret or complete daily activities in long-term contrasts. Some innovative designs have changed the way the world would conduct business operations, world trade and even consumer spending. An example would be the telegraph and its evolution into the telephone. Another step in innovation would be the telephone evolving to cellular activity and eventually the Internet. All innovative designs were made possible starting with the basic building block of creativity and careful implementation.

In today’s modern market place the business process of supplying goods or services to areas of market demand can be challenging. The usage of the Internet to market and distribute products and services, political or legal requirements foe various form of Commerce and eCommerce are examples of ever changing industrial environments and limitations. Many firms are constantly challenging new ways to maintain customer loyalty or even simplify a business process. Organizational culture plays an integral part of company image, which in return could be crucial to long-term survivability. Maintaining high customer equity can be an example of an innovative process. Sounds like common sense, but not all businesses ran on principle based around the consumer and has forced a lot of companies out of business i.e., Circuit City.

So, the question lies in how an innovative process is made in order to maintain company integrity and consumer equity. The answer could quite simply be a change in organizational principles and culture. In fact, this concept, as of the 21st century, is an innovative idea being implemented throughout the business world.

How could innovation help you right now? Your business? Your consumers? The world?

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